Tuesday, August 25, 2009

Name Generic Alternative For Brand Drugs

Trade Names
When a drug is to be marketed, the manufacturer assigns a trade name. Trade names are also called Brand names or Proprietary names and are registered trademarks. The manufacturer files a patent in FDA to register its exclusive rights to use the brand name and to market the drug under that brand name. After getting the drug patented, only that company can use the brand name to launch the drug in market. Brand names appear after the generic name of the drug and the initials of the brand name are usually capitalized. For instance: atorvastatin (Lipitor).
A drug can be patented with different brand names, such as Advil, Nuprin, and Motrin for ibuprofen. Brand names also suggest the characteristic of the drug. For instance: Flomax is the brand name of a drug which is sued to cure urine flow problems in men.